RedPencile AI builds analytics platforms and advisory solutions that help Indian retailers move from instinct-led decisions to intelligence-led growth.
Most retailers generate thousands of transactions daily. The insights remain buried in billing systems, spreadsheets, and instinct.
Tally and other billing software capture transactions — but extracting actionable intelligence requires more.
Manual Excel reports are outdated. Teams spend hours creating reports.
What to reorder, what to discount, which products to push — these decisions are made on gut feel, not evidence.
Most of the analytics available are not built for Indian retail. Wrong formats, wrong metrics, wrong complexity.
RedPencile AI exists to close this gap.
We combine a ready-to-use analytics platform, hands-on advisory, and data foundation services — everything an Indian retailer needs to make smarter decisions.
Our flagship retail decision intelligence platform. Upload your data, get 80+ insights across sales, inventory, margins, and customers — in minutes, not months.
Explore SillaraiHands-on diagnostics, AI adoption roadmaps, margin optimization, and data structuring for retailers who need strategic guidance alongside tools.
Learn MoreSKU normalization, master data cleanup, product hierarchy design, and analytics readiness — the groundwork that makes intelligence possible.
Learn MoreTurn your Tally or any billing software data into clear, actionable retail decisions. Upload a file, get intelligence in minutes — not months of BI implementation.
Revenue trends, top products, customer segments
Stock alerts, dead stock, reorder signals
Product margins, ABC-XYZ classification
RFM scoring, churn risk, lifetime value
We're not a generic BI tool adapted for India. We were built here, for here — every feature designed around how Indian retail actually works.
₹ Lakhs & Crores formatting, GST compliance, Tally compatibility, regional holiday intelligence — not afterthoughts, core features.
We don't just show charts. Every insight answers a business question: what to reorder, which products to push, which customers are at risk.
Tenant-isolated architecture, encrypted data storage, DPDP-ready privacy framework. Your business data stays yours.
Start with a free plan that actually works. Upgrade to Sillarai Start at ₹599/month when you're ready. No lock-in, no surprises.
Kirana, fashion, electronics, FMCG — get insights from your billing data without hiring an analyst.
Compare store performance, centralize inventory intelligence, and spot trends across locations.
Offer data-driven advisory to your retail clients. White-label ready analytics without building a platform.
Power your diagnostics and recommendations with structured retail intelligence, not just Excel pivots.
Sillarai
Turn your retail data into clear, actionable decisions. Upload a CSV from Tally or any billing system — get 80+ insights in minutes. Free forever.
Each dashboard answers specific business questions — not just charts to stare at.
What's selling, what's not, and where revenue is trending
What to reorder, what's dead stock, what's overstocked
Supplier performance, procurement efficiency, cost trends
MoM, YoY, weekday vs weekend, seasonal patterns
Product margins, ABC-XYZ classification, profit optimization
Return patterns, quality issues, exception management
Revenue spikes, stock-outs, price anomalies — caught early
RFM segmentation, churn risk, lifetime value scoring
Export from Tally, or whatever billing software you’re using. Our smart mapper will automatically match and upload your files.
We catch mistakes so your data stays clean and trustworthy. Dates, amounts, GST — all handled properly in Indian format.
Not just charts — clear answers. What's working, what's not, where to act. Insights you can use today.
₹ Lakhs, Crores, Indian comma grouping — not USD millions.
8 rule-based insights that answer "so what?" behind every number. No analyst needed.
Smart column mapping will automatically match and upload files from Indian billing systems.
Diwali, Navratri, Pongal, Eid — seasonal patterns built into trend analysis.
Works for a single-store kirana and a 20-store chain. Same platform, different scale.
India's Digital Personal Data Protection Act compliant. Tenant-isolated architecture.
No hidden fees, no annual lock-in. Every plan includes all core retail insights.
All paid plans include 2 users. Add more at ₹199–₹699/user/month depending on plan. Annual billing saves 17%.
When a platform alone isn't enough. We offer hands-on diagnostics, strategic guidance, and data transformation services for retailers who need expert support alongside tools.
Deep-dive analysis of your sales patterns, inventory efficiency, margin structure, and customer behavior to identify specific opportunities and risks.
Structured assessment of your analytics maturity and a phased plan to integrate AI-powered intelligence into your retail operations.
Transform messy, inconsistent retail data into clean, analytics-ready master data that powers reliable insights.
Identify margin leakage, optimize pricing strategy, and improve procurement efficiency through data-driven analysis.
Indian retailers don't need another dashboard. They need answers to daily business questions — what to reorder, which products to push, where margins are leaking.
| Capability | Generic BI Tools | RedPencile + Sillarai |
|---|---|---|
| Built for Indian retail | No — adapted from global templates | Yes — ₹ Lakhs, GST, Tally, festivals |
| Setup time | Weeks to months (implementation project) | Minutes (upload CSV → insights) |
| Retail-specific insights | Build your own reports | 80+ pre-built retail decision metrics |
| Indian billing systems | No native Tally/Busy/Marg support | Smart column mapping for 40+ variations |
| Cost for small retailers | ₹5K–₹50K+/month (Power BI Pro, Zoho) | ₹0 Basic plan, ₹599/mo Start |
| Decision guidance | Charts and numbers — you interpret | Actionable insights with business context |
| Advisory available | No (you need separate consultants) | Built-in advisory practice |
The retail analytics market is full of tools that generate charts. We focus on something different: turning data into decisions that Indian retailers can act on today.
Every number comes with comparison, direction, and threshold awareness. "₹4.2L this month, down 18% MoM, above YoY average" — not just "₹4.2L".
Your data stays private, encrypted, and never leaves your account boundary — DPDP Compliant.
When tools aren't enough, our advisory team provides hands-on diagnostics, data cleanup, and strategic guidance. One partner, full coverage.
We didn't fork a generic BI tool and add Indian formatting. Every table, every metric, every insight was designed for Indian retail from day one.
Guides, frameworks, and insights to help Indian retailers make better decisions — whether you use Sillarai or not.
Step-by-step instructions to export your sales, purchase, and inventory data from Tally Prime into analytics-ready CSVs.
Read GuideA breakdown of the hidden margin leaks in typical Indian retail — slow-moving stock, mispriced items, and untracked returns.
Read ArticleBefore you invest in any BI tool, make sure your data foundations are solid. Score yourself against these 15 criteria.
Download ChecklistHow to segment your customers by Recency, Frequency, and Monetary value — adapted for Indian retail patterns including walk-in customers.
Read FrameworkIf a product hasn't sold in 90 days, it's not inventory — it's locked capital. Here's how to identify and clear it systematically.
Read ArticleCombine revenue contribution (ABC) with demand volatility (XYZ) to create a 9-cell inventory strategy matrix for your retail business.
Read GuideRedPencile AI is a Chennai-based analytics company focused on one mission: helping Indian retailers make confident, data-driven decisions.
Indian retail is a ₹85 lakh crore market, yet most retailers — from kirana stores to multi-outlet chains — still run on instinct, experience, and manual spreadsheets. The tools that exist are either too expensive, too complex, or designed for Western retail patterns.
RedPencile AI was founded to close this gap. We build analytics solutions purpose-built for Indian retail — understanding Tally workflows, Indian number formats, GST structures, festival-driven seasonality, and the realities of a market where 80% of transactions are walk-in customers.
Our flagship platform, Sillarai, turns the data retailers already have into the intelligence they need — without requiring data scientists, BI consultants, or enterprise budgets.
We measure value by decisions enabled, not dashboards built.
Built for Indian retail workflows, formats, and business patterns.
If a retailer can't act on it in 30 seconds, we haven't finished.
Your data stays yours. Protected, encrypted, never shared.
Every company's data is isolated at the application layer through dedicated secure IDs and indusrty-standard algorithms.
All data is hosted on AWS infrastructure in the Mumbai (ap-south-1) region. Your retail data never leaves Indian servers. We comply with applicable Indian data protection regulations.
Export your data at any time. Cancel your subscription and we retain your data for 30 days before permanent deletion. We never sell, share, or use tenant data for cross-tenant analytics.
Our team is headquartered in Chennai, Tamil Nadu. We understand Indian retail because we live in it — from local kirana stores to South Indian retail chains and everything in between.
Whether you want a product demo, advisory consultation, or just have questions — we respond within 24 hours.
We're a small, focused team in Chennai. You'll talk to people who built the product, not a call center script.
Please read these terms carefully before using the Sillarai platform or any services provided by RedPencile AI Private Limited.
Last updated: March 2026 | Version 1.0 | Governed by the Laws of India | Jurisdiction: Chennai, Tamil Nadu
By accessing or using the Sillarai platform, the RedPencile AI website, or any other services offered by RedPencile AI Private Limited (“RedPencile”, “we”, “us”, or “our”), you (“User”, “you”) agree to be bound by these Terms of Service (“Terms”). If you do not agree to these Terms, you must not access or use our services.
These Terms apply to all users of the Platform, including registered account holders, trial users, visitors, referral partners, and any person accessing the website. The Platform is intended solely for lawful business use by Indian retail businesses and their authorised representatives.
We reserve the right to amend these Terms at any time. Amended Terms will be effective upon posting, and continued use of the Platform after such posting constitutes your acceptance of the amended Terms. We will make reasonable efforts to notify registered users of material changes via email or in-app notice.
To access the full features of Sillarai, you must register for an account by providing accurate, current, and complete information. You are responsible for maintaining the confidentiality of your login credentials and for all activities that occur under your account.
You agree to notify us immediately upon becoming aware of any unauthorised use of your account. Each account is specific to a single business entity (“Tenant”). Sharing accounts across multiple unrelated businesses is not permitted. You must be at least 18 years of age and have the legal authority to bind your business to these Terms.
RedPencile reserves the right to suspend or terminate accounts that violate these Terms, provide false information, or engage in activity that may harm other users or the Platform.
Sillarai is offered under multiple subscription plans, including a perpetual free tier (“Free Plan”) and paid plans (“Sillarai Start”, “Standard”, and “Pro”). Current pricing is published on our Pricing page and is subject to change with 30 days’ advance notice.
Free Plan: The Free Plan provides access to the Executive Summary dashboard, up to 2,000 sales rows, and up to 50 SKUs. It is available indefinitely with no credit card required. Features available under the Free Plan may be modified from time to time.
Paid Plans: Subscription fees are billed monthly in Indian Rupees (INR), inclusive of applicable GST. Payments are processed securely. Subscriptions auto-renew monthly unless cancelled. Refunds for mid-cycle cancellations are not provided; however, you retain access through the end of the billing period.
TDS: Where applicable, TDS will be deducted from payments in accordance with the Income Tax Act, 1961. GST-registered users should provide their GSTIN for invoice purposes.
You retain full ownership of all business data you upload to Sillarai (“Tenant Data”). RedPencile processes your data solely to provide the Platform’s services and does not sell, share, or use your Tenant Data for cross-tenant analytics or third-party purposes.
Each Tenant’s data is isolated at the application level through dedicated tenant identifiers and industry-standard encryption. All data is hosted on AWS infrastructure in the Mumbai (ap-south-1) region. Your data does not leave Indian servers.
Upon cancellation, your Tenant Data is retained for 30 days to allow data export, after which it is permanently deleted. You may export your data at any time through the Platform. RedPencile is not liable for any loss of data following the 30-day retention window after cancellation.
The Platform, including all software, dashboards, analytics models, algorithms, user interface designs, brand assets, documentation, and content (excluding Tenant Data), is the exclusive intellectual property of RedPencile Technologies Private Limited and is protected by applicable Indian and international IP laws.
No part of the Platform may be copied, reproduced, modified, distributed, reverse-engineered, or exploited in any form without prior written consent from RedPencile. Your use of the Platform does not grant you any ownership rights in any Platform component.
“Sillarai”, “RedPencile”, “RedPencile AI”, and associated logos are trademarks of RedPencile AI Private Limited. Unauthorised use of these marks is strictly prohibited.
You agree not to use the Platform to: (a) upload unlawful, false, or fraudulent data; (b) reverse-engineer, decompile, or attempt to derive source code; (c) scrape, crawl, or use automated tools to extract data from the Platform; (d) transmit malware, viruses, or any harmful code; (e) impersonate another user or business; (f) use the Platform for any purpose other than lawful internal business analytics; (g) violate any applicable Indian law or regulation, including the IT Act 2000, DPDPA 2023, or GST Act 2017.
Violation of prohibited use provisions may result in immediate account suspension and may expose you to civil or criminal liability.
The Platform is provided “as is” and “as available”. RedPencile does not warrant that the Platform will be uninterrupted, error-free, or suitable for any particular purpose. Retail insights and recommendations provided by the Platform are analytical outputs and should not be relied upon as professional financial, tax, or legal advice.
To the fullest extent permitted by applicable law, RedPencile’s aggregate liability to you shall not exceed the total subscription fees paid by you in the twelve (12) months preceding the claim. In no event shall RedPencile be liable for indirect, incidental, consequential, or punitive damages, including loss of profits, data, or business opportunity.
You may cancel your subscription at any time through your account settings. Cancellation takes effect at the end of the current billing cycle. RedPencile may suspend or terminate your account immediately upon material breach of these Terms, non-payment, fraudulent activity, or for any reason with 30 days’ notice.
Upon termination, your access to the Platform will cease, and Tenant Data will be retained for 30 days as described in Section 4. Provisions relating to intellectual property, limitations of liability, confidentiality, and dispute resolution shall survive termination.
RedPencile is committed to protecting your personal data in compliance with the Digital Personal Data Protection Act, 2023 (DPDPA) and all applicable Indian data protection laws.
Data We Collect: We collect account registration information (name, email, business name, phone number, GSTIN), Tenant Data you upload, usage and analytics data generated through your Platform interactions, and payment information processed through our payment partners.
How We Use Your Data: We use your data to provide and improve the Platform, process payments, send service communications, comply with legal obligations, and investigate violations of these Terms. We do not use your Tenant Data for advertising or cross-tenant purposes.
Data Sharing: We do not sell your personal data. We may share data with trusted service providers (AWS, payment processors) solely to operate the Platform, subject to confidentiality obligations. We may disclose information where required by law or regulatory authority.
Cookies: We use essential cookies for session management and optional analytics cookies to improve the Platform experience. You may decline optional cookies without affecting core functionality.
Your Rights: Under the DPDPA, you have the right to access, correct, and erase your personal data. To exercise these rights, contact us at the email address on our Contact page.
Data Retention: Active account data is retained for the subscription period plus 30 days after cancellation. Anonymised aggregated usage data may be retained indefinitely.
These Terms shall be governed by and construed in accordance with the laws of India. Any dispute arising out of or in connection with these Terms shall first be attempted through good-faith negotiation for 30 days.
If unresolved, disputes shall be referred to binding arbitration under the Arbitration and Conciliation Act, 1996, with the seat of arbitration in Chennai, Tamil Nadu, conducted in English. The courts of Chennai, Tamil Nadu shall have exclusive jurisdiction for any matter not subject to arbitration.
For queries regarding these Terms, please contact us through the Contact page or by post to our registered office in Chennai, Tamil Nadu, India.
Earn commissions by referring Indian retailers to Sillarai. Built for CAs, Tally consultants, retail advisors, and anyone with a retail network.
If you work with Indian retailers — as an accountant, consultant, software provider, or trade network — the RedPencile Referral Partner Programme pays you for every successful referral.
Offer data-driven advisory to your retail clients and earn recurring commissions when they subscribe to Sillarai.
You already help retailers set up Tally. Adding Sillarai analytics is a natural extension — and a new revenue stream.
Power your engagements with Sillarai insights and earn commission while delivering better client outcomes.
If your members or clients are retailers, introduce them to a platform built exactly for their needs.
Start as a Referral partner the moment you sign the agreement. Advance to Certified and Strategic tiers as your referrals grow — unlocking higher commission rates, longer durations, and dedicated support.
| Tenant Plan | Referral (20%) | Certified (25%) | Strategic (30%) |
|---|---|---|---|
| Starter — ₹599/mo | ₹119.80/mo | ₹149.75/mo | ₹179.70/mo |
| Standard — ₹999/mo | ₹199.80/mo | ₹249.75/mo | ₹299.70/mo |
| Pro — ₹1,999/mo | ₹399.80/mo | ₹499.75/mo | ₹599.70/mo |
Commissions are calculated on Net Subscription Revenue (after GST, discounts, and refunds). TDS deducted per Section 194H of the Income Tax Act, 1961 (10% with valid PAN). Payouts via NEFT/IMPS/UPI on or before the 15th of each month. Minimum payout threshold: ₹500.
Review and execute the Partner Referral Agreement. No fee, no minimum commitment. Governed by Indian law with Chennai jurisdiction.
Access the Partner Portal to get your unique tracking link and QR code. Share it with your retail contacts via any channel.
The Portal shows real-time referral status, Commission statements, and payout history. First-touch attribution with a 90–180 day window ensures your referrals are credited.
Commissions accrue on every paid subscription month. Payouts are processed by the 15th of each month to your verified Indian bank account or UPI.
The full agreement governs the relationship between RedPencile AI Private Limited and its referral partners. Key terms are summarised below. A copy of the complete agreement is provided upon application.
The Partner is appointed as a non-exclusive referral partner for the Sillarai platform. This is an independent contractor arrangement — no employer-employee, agency, or joint venture relationship is created. RedPencile may appoint other partners and market directly to any prospect, including those in the Partner’s network, without obligation.
The Partner has no authority to bind RedPencile, negotiate pricing or terms, accept payments on RedPencile’s behalf, or represent themselves as a RedPencile employee or agent.
The initial term is 12 months, auto-renewing for successive 12-month periods unless either party gives 30 days’ written notice of non-renewal. Either party may terminate without cause with 30 days’ notice.
RedPencile may terminate immediately if the Partner engages in fraudulent referrals, brand misrepresentation, spam, or keyword bidding on RedPencile’s branded terms without authorisation. Commission entitlement upon termination depends on the reason: referral-tier commissions on existing Active Referrals continue for their applicable Commission Duration after termination without cause; they are forfeited upon termination for cause.
Referrals must be made via your unique Referral Link. Attribution follows first-touch: the first Partner’s link clicked by a prospect is credited. Attribution windows: 90 days (Referral & Certified) or 180 days (Strategic).
Self-referrals (referring entities you own or control, or immediate family members’ businesses) are prohibited and automatically void. Manual attribution requests must be submitted within 14 days of the prospect’s registration. Attribution disputes are resolved through the Partner Portal within 7 business days.
Partners must represent the Platform accurately using only Company-approved materials. Partners are required to comply with all applicable Indian laws including the IT Act 2000, TRAI regulations, DPDPA 2023, Income Tax Act, and Consumer Protection Act 2019.
Prohibited activities include: spam or unsolicited bulk communications; bidding on “RedPencile” branded keywords in paid search; creating websites that impersonate RedPencile channels; offering cash incentives to prospects to induce sign-up; using bots or click farms; and assigning your referral code to any third party.
Partners must maintain strict confidentiality of all non-public information received from RedPencile, including commission rates, product roadmaps, and customer data. Confidentiality obligations survive termination for 2 years.
Partners must not access, store, or process any tenant’s business data on the Platform. Prospect contact information may only be used to introduce the prospect to Sillarai. All handling of personal data must comply with the DPDPA 2023.
Partners must provide verified KYC information (PAN, address, bank account / IFSC, GSTIN if applicable) before any payout is processed. TDS is deducted at 10% under Section 194H (20% without valid PAN). GST-registered partners must raise tax invoices; Reverse Charge Mechanism applies to unregistered partners.
Payouts: monthly via NEFT/IMPS (or UPI for amounts below ₹5,000), by the 15th of each month, with a minimum threshold of ₹500. Balances below ₹500 carry forward. A 30-day cooling-off period applies — refunds or chargebacks from referred tenants during this period will result in Commission clawback.
This Agreement is governed by the laws of India. Disputes must first be attempted through 30-day good-faith negotiation. If unresolved, they proceed to binding arbitration under the Arbitration and Conciliation Act 1996, with the seat in Chennai and proceedings in English.
Courts of Chennai, Tamil Nadu have exclusive jurisdiction for any matter not subject to arbitration. Either party may seek interim or injunctive relief from Chennai courts for IP or confidentiality matters pending arbitration.
Reach out via the contact form and select “Partnership / Reseller” from the interest dropdown. We’ll send you the full Partner Referral Agreement and get you set up on the Partner Portal.
Apply to Partner ProgrammeAgreement Version 1.0 | Governed by the Laws of India | Jurisdiction: Chennai, Tamil Nadu
